Lutra AI Blog

Empower your market strategy with data-driven insights

Written by Lutra | December 12, 2024

If you’re a B2B provider selling to local businesses, whether they’re independent retailers, family-owned restaurants, neighborhood service providers, or regional franchises, you know how challenging it can be to understand each unique target. 

Local markets vary wildly, and what resonates in one community might fall flat in another. To succeed, you need actionable, research-driven insights tailored to individual businesses.

We’ve built a suite of playbooks that let you do exactly that. Each one only needs a company name and it will automatically retrieve key information about that specific business: from their tech stack and certifications to the promotions they run and the content topics they engage with online. 

You can even run these playbooks on a spreadsheet of many companies at once, scaling your analysis and accelerating how you pinpoint opportunities, advise clients, and drive results.

 

Below is an overview of each playbook, grouped by the type of insights they provide:

 

 

Market & Operational Insights

 

 

 

 

Customer Experience & Engagement

 

 

 

 

Local Marketing & Positioning

 

 

 

 

Tech & Tooling Analysis

 

 

From single lookups to bulk insights

These playbooks shine when analyzing a single company, helping you understand what makes that particular business tick. But they’re also designed for scale. If you have a list of potential leads or existing clients, you can run any of these playbooks on an entire spreadsheet of company names. 

Easily gain a broad yet granular understanding of multiple local targets at once, prioritizing the best-fit opportunities and identifying common patterns across a whole market segment.

Why it matters

  • Actionable intelligence: Go beyond speculation with targeted data points you can trust.
  • Personalized guidance: Show your prospects and clients that you understand their unique context by offering tailored recommendations.
  • Scalable outreach: Instead of researching one company at a time, process dozens or hundreds, helping you make more informed decisions faster.

 

Ready to turn insights into impact?

By leveraging these playbooks, you’re not just gathering random stats, you’re uncovering meaningful, company-specific intelligence that can guide strategic moves. From refining local marketing campaigns and improving customer experiences to ensuring compliance and finding the perfect partners, these tools give you the data you need to succeed.

It’s time to move beyond guesswork and harness the power of targeted, scalable research to shape your local market strategy.