3 Powerful Ways to Use Lutra with Google Sheets

Lutra natively integrates with Google Sheets enabling you to enrich and analyze your spreadsheets. We have recently made improvements to our integration that now enables you to update sheets, format cells, analyze data, and create visualizations!

Here are some powerful ways we have seen users use our latest Google Sheets integrations:

Data Analysis

Lutra enables you to quickly perform data analytics with your Google Sheets. Here’s an example of what it can do for you when provided with a customer feedback spreadsheet:

1. Understand your data: Lutra starts by reading and understanding the structure of your spreadsheet considering the headers and a few examples.
2. AI classification and extraction: It can use AI to process each row in your spreadsheet. With customer feedback, you can ask it to classify the sentiment in the feedback, and even extract out key points like bugs encountered or integrations used.
3. Aggregate and visualize results: Once the data has been processed, it can collect statistics and plot graphs for you to uncover trends and recurring themes.

With this approach, you can make informed decisions based on real customer sentiment, all from the comfort of your spreadsheet.

Lead Generation

Lutra enables you to find new leads in new ways. You can leverage Lutra’s integrations to the web and key data sources like news, and job boards to discover potential opportunities. Our spreadsheet integrations make it easy to structure that data for you. Here’s how Lutra can help:

1. Find potential leads: You might be looking for companies that are expanding their teams in a department – and are interested in using job postings to identify them. Ask Lutra to scan for companies that posted new roles and create new spreadsheets.
2. Identify key decision makers: Once you’ve identified the companies of interest, you can use Lutra to go through each company found, and enrich that data with key decision makers, and their contact information.

Lutra enables you to quickly create and enrich these lists in Google Sheets, enabling you to quickly experiment with different approaches to find new leads.

Social Media Brand Insights

Keeping track of keyword mentions in social media can help you find new leads, monitor customer sentiment, and discover new user needs. 

1. Find Reddit discussions: Lutra can search for posts and comments with keywords related to your brand. You can automatically pull these posts into a new or existing Google sheet for monitoring discussions.
2. AI analysis: Lutra can use AI to classify the sentiment of each post, identifying whether the tone is positive, negative, or neutral, and update the corresponding row in the sheet. You can also ask it to perform custom data extraction and classification to your needs

Ready to Give Lutra a Try?